An analysis of relationship of exercise and creativity of college age generation in Taiwan: Creativity evaluation for future technological environment

Innovation is critical element of competitive advantage of industries, no matter visual design of product creation or business model innovation. College-age generation is major human resource supply for any cooperate in next decade, high-creativity-student means high development possibility for any company in the future. Taiwan has good reputation in high quality and high productivity in high-tech industries for several decades, and has invested much more resources not only government but universities and industries, to develop creation capability in young generation for future competition in the world. Paradigm shift from manufacturing service-driven to creation-driven is national economic policy since late 1990´s, such as industrial designs, services innovation, cultural-creativity industries, are some well-developed fields. This paper is based on a research project funded by National Science Council of Taiwan, research goal is try to find out the relationship on exercise habit and creativity in college-age generation, and try to develop a creativity evaluation model for creation-driven human resource development program.