An Overview of Behavioral Analaysis Using Social Web Site Data

Everyday millions of users can share or exchange their opinion through messages on social web sites. In various domains behavior analysis is critical for decision making. The behavioral data on social website can provide an economical and effective way to expose public opinion timely. The public behavior in messages can be used to obtain user feedback towards different company products, it can be utilized for marketing of different products or to track the popularity of different things. So there must be some methodologies to analyze user behavioral variations on social web sites and extract possible reasons behind such variations. This paper gives an overview of overall process for behavioral analysis. Earlier research work in the field of behavioral analysis is presented in this paper.