DocumentCode
36770
Title
Behind the Buzz of Behavioral Data
Author
Greenstein, Shane
Author_Institution
Kellogg Sch. of Manage., Northwestern Univ., Evanston, IL, USA
Volume
35
Issue
2
fYear
2015
fDate
Mar.-Apr. 2015
Firstpage
88
Abstract
This column addresses the value of online behavioral data and two issues that can arise from it (potential discrimination and identity mistakes).
Keywords
behavioural sciences computing; data handling; social aspects of automation; identity mistakes; online behavioral data; potential discrimination; behavioral data; discrimination; identity theft; risk assessment; segmenting; static data; targeted advertising;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2015.26
Filename
7091756
Link To Document