Title :
Behind the Buzz of Behavioral Data
Author :
Greenstein, Shane
Author_Institution :
Kellogg Sch. of Manage., Northwestern Univ., Evanston, IL, USA
Abstract :
This column addresses the value of online behavioral data and two issues that can arise from it (potential discrimination and identity mistakes).
Keywords :
behavioural sciences computing; data handling; social aspects of automation; identity mistakes; online behavioral data; potential discrimination; behavioral data; discrimination; identity theft; risk assessment; segmenting; static data; targeted advertising;
Journal_Title :
Micro, IEEE
