The Latent Appreciation Effect of Interactive Design in Internet Communication

Nowadays, the research field of interactive design has broadened the traditional research field of HCI. The core value of interactive design is user experience, which is an important standard to evaluate the effects of internet communication. In the coming age of using rich internet application, the pattern of technology innovation is turning. The design concept of user centered and people oriented is highly praised. So user experience was thought as the quintessence of the pattern of innovation web2.0. User experience could achieve by excellent interactive design, which plays the key role in the internet communication and network marketing through technology innovation competitiveness. In the internet communication, the characteristics of interactive design are explicit summed up as good user participation, well feeling of immersive, variable interactive equipments and the rich interactive media content, speedy interactive design, innovation framework of information database model, the rich logic of client-side design, the elegance of UI design, which were generated by interactive design in internet communication, made the value surpass it, which the traditional internet communication has created. So the ideas of interactive design and interactive technology have the latent appreciation effect in the internet communication.