The Key Features and Applications of Newmedia Interactive Design

Network communication is the human information dissemination activities via multi-network. It has three distinguishing features: globalization, interaction and hyperlink. Along with the rapid development of internet hardware and software technologies at the end of last century, network communication quickly swept the world. The internet industry has developed and expanded rapidly in the new millennium, but now some network capital has become bubbles. During this process, the redundant and distorted information in network transmission is increasingly becoming obstacles to people´s access to effective information, and the usability and user-friendliness of e-commerce and e-government website systems cannot be fully realized. This situation increasingly affects the normal human-computer interaction and the efficient information communication. It is based on this reality that interactive design and interactive technologies have been gradually introduced to network communication for application reasons and exerted a great invisible but effective influence.