Second screen comes to the silver screen: A technology feasibility study regarding mobile technologies in the cinema

The act of `second screening´ involves the use of an additional media screen such as provided by a mobile phone or tablet, to consume content alongside a primary screen such as a TV. In this paper we present findings of a study that explored the feasibility of using second screen technology in a cinema environment. A proposal for the application of second screening within the cinema context is discussed. Following this, the feasibility of the proposed design is considered in relation to available technologies, a consumer study and a market survey.