Abstract :
Most executives see IT as a major source of complexity in their organizations. However, IT can also help companies to better manage business complexity. As businesses enter new geographies, develop new products, open new channels, add more granular customer segments, and acquire other companies, they become more complex. And with complexity usually comes cost. Mastering complexity, however, involves more than just getting rid of it. As it turns out, top performing companies find their “complexity sweet spot” by creating value from product complexity (think about providing customers with choice, full-service offerings, customization options, or integrated solutions) while at the same time keeping processes for customers and employees simple. Martin will discuss how IT and the IT unit can help companies to advance toward their complexity sweet spot.
