Gender Difference of Impression of Colored Characters

The effect of color on the impression of a character has been clarified. In experiments, we used four letters (B, H,N, O) as the characters. These characters are considered to represent groups categorized by shape. Black, blue, green,red, and yellow were the colors tested. The colored characters were evaluated through 24 impression word pairs.The results showed a significant difference between men.sand women.s impressions. This paper clarifies the differences of impression between men and women. We focus on the impression word pairs having gender differences. These are "Cheerful-Gloomy," "Bright-Dark," "Hard-Soft," "Optimistic-Pessimistic," and "Shallow-Deep." Intensive comparison of the impressions that men and women feel brings us the gender differences of impression tendency. For the color green, women feel cheerful and fairly bright, while men feel gloomy. For the color black,men feel darker, more pessimistic, and deeper than women.For the colors red and yellow, both women and men feel bright and optimistic.