DocumentCode
3698227
Title
Customer habit analysis in an e-commerce system using soft computing based methods
Author
Márta Takács;Ernesztina Zubán;Kornél Kovács
Author_Institution
Ó
fYear
2015
Firstpage
1
Lastpage
6
Abstract
There are numerous trading systems in use today that are focused on profiling the customers, so they can adapt to their expectations. The presented system in this article works on similar principles. Its primary goal is to examine how the events affect each other, so it can create a list related to the search. Soft computing methods are used to create the profile. The first profile is created from the user´s nature and habits which changes (evolves) after further activities. The events´ attitude towards each other are examined using the Frank operator. Finally, the connection of the available information is represented, using a cognitive map.
Keywords
"Interpolation","Image color analysis","Computational modeling","Search problems","Search engines","Stochastic processes","Brain modeling"
Publisher
ieee
Conference_Titel
Fuzzy Systems (FUZZ-IEEE), 2015 IEEE International Conference on
Type
conf
DOI
10.1109/FUZZ-IEEE.2015.7338062
Filename
7338062
Link To Document