• DocumentCode
    3698227
  • Title

    Customer habit analysis in an e-commerce system using soft computing based methods

  • Author

    Márta Takács;Ernesztina Zubán;Kornél Kovács

  • Author_Institution
    Ó
  • fYear
    2015
  • Firstpage
    1
  • Lastpage
    6
  • Abstract
    There are numerous trading systems in use today that are focused on profiling the customers, so they can adapt to their expectations. The presented system in this article works on similar principles. Its primary goal is to examine how the events affect each other, so it can create a list related to the search. Soft computing methods are used to create the profile. The first profile is created from the user´s nature and habits which changes (evolves) after further activities. The events´ attitude towards each other are examined using the Frank operator. Finally, the connection of the available information is represented, using a cognitive map.
  • Keywords
    "Interpolation","Image color analysis","Computational modeling","Search problems","Search engines","Stochastic processes","Brain modeling"
  • Publisher
    ieee
  • Conference_Titel
    Fuzzy Systems (FUZZ-IEEE), 2015 IEEE International Conference on
  • Type

    conf

  • DOI
    10.1109/FUZZ-IEEE.2015.7338062
  • Filename
    7338062