Title :
Bringing online shopping experience to offline retail through augmented reality and RFID
Author :
Zulqarnain Rashid;Enric Peig;Rafael Pous
Author_Institution :
Department of Information and Communication Technologies, Universitat Pompeu Fabra, Barcelona, Spain
Abstract :
Retail is undergoing through major technological changes. Online shopping is rapidly increasing because of the features it offers. Bringing online shopping features to offline retail will enrich customer experience. In this paper we present Augmented Reality (AR) interfaces developed for handheld devices, linked to a physical Smart Space to bridge the gap between offline and online retail. Preliminary evaluation shows that the user is able to interact with the products in the physical spaces while having access to online shopping features. System is tested and validated with number of products at Radio Frequency(RFID) based smart shelf.
Keywords :
"Radiofrequency identification","Augmented reality","Handheld computers","Antennas","Databases","Aerospace electronics","Internet of things"
Conference_Titel :
Internet of Things (IOT), 2015 5th International Conference on the
Print_ISBN :
978-1-4673-8056-0
DOI :
10.1109/IOT.2015.7356547