Title :
An analysis of new visitors´ website behaviour before & after TV advertising
Author :
Kyrylo Medvediev; Guandong Xu;Shlomo Berkovsky;Yury Onikienko
Author_Institution :
Advanced Analytics Institute, UTS, Sydney, Australia
Abstract :
This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website.
Keywords :
"Advertising","Economics","Australia","Visualization","Biological system modeling","TV","Frequency conversion"
Conference_Titel :
Behavioral, Economic and Socio-cultural Computing (BESC), 2015 International Conference on
DOI :
10.1109/BESC.2015.7365967
