Towards dynamic pricing for digital billboard advertising network in smart cities

The emergence of technologies and the availability and accessibility of information through open data source has a big impact on companies´ management strategies. Some companies make changes to be adaptable to the smart world. Dynamic pricing, reflective of available market information, as opposed to static pricing is a strategy towards the changing environment. This study shows a proof of concept on how a self-organizing dynamic pricing system may optimize a company´s long-term revenue in this smart era. The system is designed for a digital billboard provider considering fluctuations in market demand and based on data extracted from available sources.