• DocumentCode
    3720012
  • Title

    Research on Cross-border E-commerce platform selection in China small & medium-sized enterprises

  • Author

    Kejing Zhang;Liling Huang

  • Author_Institution
    Glorious Sun School of Business & Management, DongHua University, Shanghai, China
  • fYear
    2015
  • Firstpage
    182
  • Lastpage
    185
  • Abstract
    This paper establishes the evaluation criterion system of Cross-border E-commerce platform selection based on DeLone & McLean´s e-commerce success model and MA-OWA operator, using triangular fuzzy analytic hierarchy process to determine the weight of each level of criteria. Further, the fuzzy comprehensive evaluation model is established. Finally the case study proves scientificness and feasibility of the evaluation criterion systems and the validity of the evaluation method.
  • Keywords
    "Indexes","Electronic commerce","Logistics","Conferences","Informatics","Analytic hierarchy process"
  • Publisher
    ieee
  • Conference_Titel
    Service Operations And Logistics, And Informatics (SOLI), 2015 IEEE International Conference on
  • Type

    conf

  • DOI
    10.1109/SOLI.2015.7367616
  • Filename
    7367616
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3720012