Augmented reality, smart codes and cloud computing for personalized interactive advertising on billboards

We present a system that enables m-commerce interactions with roadside billboards, featuring augmented reality enhancements over the video captured by smart mobile devices. The system comprises a mobile application that reads 2D codes placed along with the advertising imagery to recognize the ads and deliver some local interactions, plus a cloud computing environment that assembles tailor-made interactive spots presenting product offers and allowing to put orders, ask for directions, etc. Early validation experiments are reported that reveal positive reception of the concept among different end-users.