Compositing without transcoding for H.265/HEVC in cloud IPTV and VoD services

This paper presents an overview of ongoing efforts for creation and delivery of next generation IP television and Video on Demand services. The successful cloud computing paradigm and recent advances in video coding standards are ready to be applied to widely established media services and promise enhanced user experience and reduced cost for operators at the same time. This paper brings together a novel architecture for media services from Deutsche Telekom Innovation Laboratories with cutting edge compressed domain video processing techniques from Fraunhofer Heinrich-Hertz-Institute. In this context, this paper presents an alternative to costly and resource hungry server-side video transcoding, e.g. for insertion of advertisement overlays or user interfaces. The presented concept uses the newly emerged H.265/HEVC standard.