Title :
Construction and Evaluation of Customer Satisfaction Index System in E-Shopping
Author_Institution :
Commercial Coll., Yuxi Normal Univ., Yuxi, China
Abstract :
Customer satisfaction influencing factors in E-shopping were analyzed in this paper. An index system on customer satisfaction was constructed based on 19 indicators from five categories in E-shopping. Analytic Hierarchy Process was used to calculate the weight of each indicator and this establishes a foundation for further empirical research.
Keywords :
"Customer satisfaction","Indexes","Internet","Logistics","Security","Analytic hierarchy process","Electronic commerce"
Conference_Titel :
Instrumentation and Measurement, Computer, Communication and Control (IMCCC), 2015 Fifth International Conference on
DOI :
10.1109/IMCCC.2015.71
