Title :
An analysis on key success factors for IMT-2000 business strategy
Author :
Kim, Moon-Koo ; Han, Eok-Soo ; Park, Myeong-Cheol
Author_Institution :
IT Technol. Manage. Res. Inst., Electron. & Telecommun. Res. Inst., Taejeon, South Korea
Abstract :
Summary form only given. This research is aimed at identifying the key success factors to establish business strategies in the decisive elements of company competitiveness, business strategy and marketing strategy. The authors looked into the mobile telecom market climate that is sharply changing and next, they would keep close eyes on IMT-2000 features focused on technology, service and market perspective. They also are analyzing value chain, market opportunity/risk for IMT-2000 business. In relation to this kind of analysis, they approach to the industry organizational theory side and marketing side for IMT-2000 business success strategy
Keywords :
commerce; management; marketing; mobile radio; value engineering; IMT-2000 business strategy; business strategies; business success; competitiveness; key success factors analysis; market opportunity; market risk; marketing strategy; mobile telecommunication industry; next generation multimedia service; organizational theory; value chain; Communication industry; Companies; Information management; Investments; Mobile communication; Roaming; Technology management; Telecommunications; Turning; Web and internet services;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.951712
