Title :
NTT DoCoMo: strategic partnership for growth
Author :
Freeland, Matthew ; Mat-Amin, Hasnah ; Teangtrong, Khemanut ; Wannalertsrr, W. ; Wattanakasemsakul, Uraiporn
Abstract :
Summary form only given. In September 2000, NTT DoCoMo signed a strategic alliance with AOL when NTT DoCoMo was looking to grow outside the Japanese market. This paper studies the NTT DoCoMo as a company, its core and embedded technology, other wireless technologies in the US, and challenges that NTT DoCoMo has to face in the US market. The alliance with AOL can boast NTT DoCoMo presence in the US because AOL has a large customer base in the US that NTT DoCoMo could leverage on
Keywords :
management; strategic planning; AOL; NTT DoCoMo; US market; core technology; embedded technology; strategic alliance; strategic partnership for growth; wireless technologies; Communication switching; Markup languages; Mobile communication; Multiaccess communication; Packet switching; Paging strategies; Technology management; Time division multiple access; Wireless communication; Wireless networks;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.951857
