Title :
War Stories of an IBM Salesman, 1974-1981
Author :
Cortada, James W.
Author_Institution :
Univ. of Minnesota, Minneapolis, MN, USA
Abstract :
James W. Cortada shares some of the stories from his time as a salesman at IBM, from 1974 to 1981, until he became an instructor at the IBM Sales School. His tales shed new light on IBM, its sales force, its customers, and the mainframe and data processing industries during the 1970s and 1980s.
Keywords :
DP industry; IBM computers; biographies; history; mainframes; sales management; IBM Sales School; IBM salesman; James W. Cortada; data processing industry; mainframe industry; sales force; Companies; Computers; Marketing and sales; IBM; IBM Sales; data processing; history of computing;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2014.12
