Critical success factors for new product development in Hong Kong toy industry

Author

Sun, Hongyi ; Wing, Wong

Author_Institution

City Univ. of Hong Kong, China

Volume

1

fYear

2001

fDate

2001

Abstract

Hong Kong´s manufacturers have become some of the most efficient toy production managers in the world and have became the biggest exporter of toys in the world. However, the Hong Kong toy industry is mainly original engineering manufacturing (OEM) and does not invest much in R&D and new product development (NPD). With the rising competition from the Chinese mainland and other Asian countries, Hong Kong toy companies have realized the weakness and started to invest more in R&D and NPD. The research reported in this paper aims to explore the critical success factors (CSF) for new product development in the Hong Kong toy industry

Keywords

leisure industry; product development; research and development management; Hong Kong toy industry; R&D; competition; critical success factors; efficient toy production managers; new product development; original engineering manufacturing; Concurrent engineering; Data analysis; Engineering management; Product development; Production; Research and development; Sun; Testing; Toy industry; Toy manufacturing industry;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on

Conference_Location

Portland, OR

Print_ISBN

1-890843-06-7

Type

conf

DOI

10.1109/PICMET.2001.952244

Filename

952244