Title :
Critical success factors for new product development in Hong Kong toy industry
Author :
Sun, Hongyi ; Wing, Wong
Author_Institution :
City Univ. of Hong Kong, China
Abstract :
Hong Kong´s manufacturers have become some of the most efficient toy production managers in the world and have became the biggest exporter of toys in the world. However, the Hong Kong toy industry is mainly original engineering manufacturing (OEM) and does not invest much in R&D and new product development (NPD). With the rising competition from the Chinese mainland and other Asian countries, Hong Kong toy companies have realized the weakness and started to invest more in R&D and NPD. The research reported in this paper aims to explore the critical success factors (CSF) for new product development in the Hong Kong toy industry
Keywords :
leisure industry; product development; research and development management; Hong Kong toy industry; R&D; competition; critical success factors; efficient toy production managers; new product development; original engineering manufacturing; Concurrent engineering; Data analysis; Engineering management; Product development; Production; Research and development; Sun; Testing; Toy industry; Toy manufacturing industry;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.952244
