Social media mapping, as a catalyst for social realm actions

The following paper focuses on the fact how to formulate a new methodological framework approach of information-based technologies in sense of enhancing the cultural heritage appropriate to the conditions of the contemporary city. Digital technologies should be used to identify techniques and methods to deal with the urban stratification, to help in fostering community ties, sense of the belonging towards places, thereby expanding the traditional disciplinary boundaries. The users interactions can contribute in shaping digital social innovation. This study aims at demonstrating that a users□ involvement might lead to a successful mode of designing and spreading the innovation that could contribute to a further development and creating the higher quality of life in the public sphere. Nowadays, one of the main ideas is framing how the spread of social media and digital technologies can influence the behavior of the people, in particular during the big social events, like concerts, sport manifestations. The problem to face is to understand and measure the hidden data, rhythms and guidelines, during the individual or mass stroke in the virtual world. In fact, this invisible space of social media is giving us possibility to reveal new principles in big - scale behavioral reaction. The social services, as Twitter, Facebook etc. are very useful for this type of analysis, especially when they are seen through the prism of social excitement, when the enthusiasm of people rises as their activity on social networks.