• DocumentCode
    3759345
  • Title

    Applying Innovation Resistance Theory to Understand Consumer Resistance of Using Online Travel in Thailand

  • Author

    Kanjana Jansukpum;Supamas Kettem

  • Author_Institution
    Sch. of Inf. Manage., Wuhan Univ., Wuhan, China
  • fYear
    2015
  • Firstpage
    139
  • Lastpage
    142
  • Abstract
    Base on innovation resistance theory, this research builds the model of factors affecting consumers´ resistance in using online travel in Thailand. Through the questionnaires and the SEM methods, empirical analysis results show that functional barriers are even greater sources of resistance to online travel website than psychological barriers. Online experience and independent travel experience have significantly influenced on consumer innovation resistance. Social influence plays an important role in this research.
  • Keywords
    "Resistance","Technological innovation","Immune system","Psychology","Internet","Reliability","Silicon"
  • Publisher
    ieee
  • Conference_Titel
    Distributed Computing and Applications for Business Engineering and Science (DCABES), 2015 14th International Symposium on
  • Type

    conf

  • DOI
    10.1109/DCABES.2015.42
  • Filename
    7429576
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3759345