• DocumentCode
    3763360
  • Title

    A multidisciplinary framework and toolkit to innovate customer-centric new product development

  • Author

    David Romero;Arturo Molina

  • Author_Institution
    Tecnol?gico de Monterrey, Mexico, Griffith University, Australia
  • fYear
    2015
  • fDate
    6/1/2015 12:00:00 AM
  • Firstpage
    1
  • Lastpage
    10
  • Abstract
    This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer´ when developing new products or services, as well as to discover new customer´s insights to engineer added-value features.
  • Keywords
    "Technological innovation","Market research","Product development","Prototypes","Organizations","Industries"
  • Publisher
    ieee
  • Conference_Titel
    Engineering, Technology and Innovation/ International Technology Management Conference (ICE/ITMC), 2015 IEEE International Conference on
  • Type

    conf

  • DOI
    10.1109/ICE.2015.7438638
  • Filename
    7438638
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3763360