Creating dynamic TV viewer communities to increase user engagement

This contribution introduces an approach for engaging television viewers through second screen devices and dynamic contextual social communities. This approach is being developed as part of a large European research project. It introduces the concept of dynamic contextual social communities for augmenting television viewing when using a combination of smart televisions and smart second screen devices such as smartphones or tablet devices. The contribution describes technical factors, in particular source data characteristics and different candidate algorithms under consideration. It furthermore describes expected user and business benefits dynamic social communities in second screen television viewing settings and outlines upcoming work building on the general concept of dynamic contextual social communities.