Author_Institution :
We Media UK, 404 Albany House, 324 Regent Street, W1B 3HH, London, UK
Abstract :
The Internet presents tremendous growth potential for enterprises and business. Based on disintermediation it reaches larger audience than any medium in history. There is a robust tide of SMEs and potential producers, consumers, seller, buyers representing a vast pool of target groups, setting new trends in consumerism and markets. Following extensive research the Globeez project was created as a social networking platform to serve as an important vehicle for these trends and to address the crying need for virtual and physical fora filling the gap between governments, corporations, universities, civil and social organizations and individuals. With the use of New Interactive Technologies, the Globeez project aims at addressing issues like: Productivity gap, relocation of low quality standardized jobs and high skilled work outside the EU, job losses, inclusion, SMEs encouragement/promotion, knowledge-based Economy and strengthen the European Research and Innovation Area by investing in human capital, emerging technologies, innovative systems and collaborative networking.