Operation Design of Customer Relationship Management System

With the rapid development of modern economy, which regards satisfying customer demands as its basis, enterprises urgently need to operate effective Customer Relationship Management (CRM) to gain their market and increase their profit or competitive power. To provide enterprises managers with valuable views on customer management, in this paper we discussed on operation design of CRM, and proposed six operation tactics of CRM, including "senior enterprise leaders support CRM application", "integrate CRM strategies with corporate culture", "customer-oriented management system", "train staff to learn CRM knowledge", "enhance data quality of CRM system" and "protect customer information privacy". The proposed tactics will be helpful for practical operation of customer management system effectively.