Implementing business methods to create value for extended services within multinational automotive sector

Networked businesses are characterized by an extremely complex market environment. Accordingly, the implementation of innovate business models requires a systematic approach which takes into account market characteristics, business relationships as well as interoperability aspects. The approach presented herein represents an extension to the well-proven House of Value Creation approach in order to facilitate the implementation of novel business solutions in complex market environments. Practical application of this approach has been performed in the automotive aftermarket.