Business Process innovation: The LEGO Case

Most organizations today are required not only to establish effective business processes but they are required to accommodate for changing business conditions at an increasing rate. Many business processes extend beyond the boundary of the enterprise into the supply chain and the information infrastructure therefore is critical. Today nearly every business relies on their Enterprise System (ES) for process integration and the future generations of Enterprise Systems will increasingly be driven by business process models. Consequently process modelling and improvement will become vital for business process innovation (BPI) in future organizations. This paper explores the applicability of one particular methodology for Business Process Innovation to deal with the challenge that the LEGO organization is facing with the alignment of their product development process and their supply chain. The paper conclude that there is a potential for experimental learning using games as in the process design.