An MCDM based approach for purchasing a car from indian car market

In this competitive era, success of any car model is depends upon its aesthetics attribute. Any improvement on a car model will directly or indirectly has an effect in our daily life. Hence it is important to know for manufacturer that what consumers want, what are their needs and what aesthetics they want on their own car. Aesthetic aspects have a great impact on consumers mind. In this paper, an Analytic Hierarchy Process (AHP) based approach has been used for selecting a moderate cost cars on the bases of different car criterion such as: car cost, performance, fuel consumption etc. At initial stage, the most important criterion for choosing the car has been identified and then these factors are evaluated on the basis of people choice. AHP has been applied for calculating the weight of each criterion. On the bases of criterion rank, some cars have been ranked according to their criterion.