Title :
The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage
Author :
Parameth Voraseyanont;Mathupayas Thongmak
Author_Institution :
International Business Management Department, Faculty of Management and Tourism, Burapha University, Chonburi, Thailand
Abstract :
Software companies have to struggle to survive in the competitive hi-tech industry, especially in the mobile IM sector. This study is aimed at identifying the important factors influencing users to adopt mobile IM apps, using the 4Ps and the IS success theories. Six factors, emerged after employing factor analysis, are system quality, advertising, social features, system security, download options, and chat features. Two of them are a predictor of the perceived quality after usage of LINE or WhatsApp.
Keywords :
"Mobile communication","Security","Advertising","Privacy","Instant messaging","Eigenvalues and eigenfunctions","Industries"
Conference_Titel :
Computer Systems and Applications (AICCSA), 2015 IEEE/ACS 12th International Conference of
Electronic_ISBN :
2161-5330
DOI :
10.1109/AICCSA.2015.7507104
