DocumentCode
3779790
Title
A comparative study of engineering and business students´ attitude to e-Business application
Author
Andreas Ahrens;Je?ena Za??erinska
Author_Institution
Hochschule Wismar, University of Applied Sciences - Technology, Business and Design, Philipp-M?ller-Stra?e 14, 23966, Germany
fYear
2014
Firstpage
31
Lastpage
38
Abstract
e-Business applications in higher education enrich students´ competence in both entrepreneurship and Information and Communication Technology. However, little attention has been paid to a comparative study of engineering and business students´ attitude to e-Business application. The aim of the paper is to compare engineering and business students´ attitude to e-Business application underpinning elaboration of a hypothesis. The meaning of the key concepts of attitude and criteria is studied. Moreover, the study demonstrates how the key concepts are related to the idea of e-Business application and shows a potential model for development, indicating how the steps of the process are related following a logical chain: attitude and its criteria → empirical study within multicultural environments → conclusions. The results of the present research show that both business and engineering students´ attitude to e-Business application is positive. Directions of further research are proposed.
Keywords
"Entrepreneurship","Cultural differences","Entertainment industry","Engineering students","Europe"
Publisher
ieee
Conference_Titel
e-Business (ICE-B), 2014 11th International Conference on
Type
conf
Filename
7509043
Link To Document