• DocumentCode
    3779790
  • Title

    A comparative study of engineering and business students´ attitude to e-Business application

  • Author

    Andreas Ahrens;Je?ena Za??erinska

  • Author_Institution
    Hochschule Wismar, University of Applied Sciences - Technology, Business and Design, Philipp-M?ller-Stra?e 14, 23966, Germany
  • fYear
    2014
  • Firstpage
    31
  • Lastpage
    38
  • Abstract
    e-Business applications in higher education enrich students´ competence in both entrepreneurship and Information and Communication Technology. However, little attention has been paid to a comparative study of engineering and business students´ attitude to e-Business application. The aim of the paper is to compare engineering and business students´ attitude to e-Business application underpinning elaboration of a hypothesis. The meaning of the key concepts of attitude and criteria is studied. Moreover, the study demonstrates how the key concepts are related to the idea of e-Business application and shows a potential model for development, indicating how the steps of the process are related following a logical chain: attitude and its criteria → empirical study within multicultural environments → conclusions. The results of the present research show that both business and engineering students´ attitude to e-Business application is positive. Directions of further research are proposed.
  • Keywords
    "Entrepreneurship","Cultural differences","Entertainment industry","Engineering students","Europe"
  • Publisher
    ieee
  • Conference_Titel
    e-Business (ICE-B), 2014 11th International Conference on
  • Type

    conf

  • Filename
    7509043