DocumentCode :
3779790
Title :
A comparative study of engineering and business students´ attitude to e-Business application
Author :
Andreas Ahrens;Je?ena Za??erinska
Author_Institution :
Hochschule Wismar, University of Applied Sciences - Technology, Business and Design, Philipp-M?ller-Stra?e 14, 23966, Germany
fYear :
2014
Firstpage :
31
Lastpage :
38
Abstract :
e-Business applications in higher education enrich students´ competence in both entrepreneurship and Information and Communication Technology. However, little attention has been paid to a comparative study of engineering and business students´ attitude to e-Business application. The aim of the paper is to compare engineering and business students´ attitude to e-Business application underpinning elaboration of a hypothesis. The meaning of the key concepts of attitude and criteria is studied. Moreover, the study demonstrates how the key concepts are related to the idea of e-Business application and shows a potential model for development, indicating how the steps of the process are related following a logical chain: attitude and its criteria → empirical study within multicultural environments → conclusions. The results of the present research show that both business and engineering students´ attitude to e-Business application is positive. Directions of further research are proposed.
Keywords :
"Entrepreneurship","Cultural differences","Entertainment industry","Engineering students","Europe"
Publisher :
ieee
Conference_Titel :
e-Business (ICE-B), 2014 11th International Conference on
Type :
conf
Filename :
7509043
Link To Document :
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