A framework for selecting sample size in educational research on E-Business application

Sample size has a two-fold role in research: sample size is inter-connected with statistical analysis of the data and generalization. Therefore, sample size has attracted a lot of research efforts in all the research fields including educational research on E-Business application. However, little attention has been given to a framework for selecting sample size in educational research on E-Business application. The research question is as follows: what shapes sample size in educational research on E-Business application? The aim of the research is to analyze theoretically sample size shaping underpinning elaboration of a framework for selecting sample size in educational research on E-Business application. The present research involves a process of analysing the meaning of the key concepts statistical analysis, generalisation, population, sample, measurement procedures, probability sample, information-oriented sample, case and factors. Moreover, the study demonstrates how the key concepts are related to the idea of “sample size”. Explorative research was employed. Interpretive research paradigm was used. The empirical study involved four experts from different countries in February - April 2013: The findings of the research allow drawing the conclusions on the framework for selecting sample size in educational research on E-Business application. Directions of further research are proposed.