Business model framework to provide heterogeneous mobility services on virtual markets

Growing spontaneous mobility and decreasing affinity to automobile ownership in younger generations demand for an integrated service for intermodal mobility. In areas with lacking coverage of traditional public transportation, extending the coverage by integrating alternative services like car sharing, seems promising. Because of the very different nature, the collaboration between traditional public transport and emerging mobility services requires fundamental changes to business models. Current business models are designed under the assumption of separation and competition, which contradicts the idea of collaboration. Therefore, a restructuring of all main pillars of business models under the consideration of mutual interdependencies is required. This work defines such business model pillars and contributes a business model framework for providing different mobility services on centralized virtual markets. Basis is a joint platform which enables collaboration between multiple services to provide a collective intermodal mobility service to the customer.