Cloud Consumer Oriented Utility Model Research in Cloud Computing

Cloud service, is being widely deployed on virtualized resources, with its dynamic scalability and availability in the past few years. With the exponential increase of such service, how to choose the suitable deployed service to satisfy the consumer´s utility-maximization becomes crucial. In this paper we propose a mathematical model addressing the problem of the deployed service to maximize the consumer´s utility. The proposed model efficiently matches with the characteristics of market-oriented platforms covering a wide range of deployed service selection problem. The efficiency of the proposed model is validated through simulation studies.