Abstract :
he IEEE Communications Society (ComSoc) offers superior technical publications, conferences, educational tutorials and courses, and online options. The ComSoc marketing challenge is to package, position, price, and promote these products so that the global audience of communications engineering professionals become aware of the career benefits and advantages of ComSoc products and services. This must be done within the context of IEEE support, financial integrity of society programs, and a competitive, ever-changing global environment.
