Title :
A scenario of innovation in a MNC and the potential to gain by exploiting it
Author :
Sinclair, K.V. ; Pandya, K.V.
Author_Institution :
East London Bus. Sch., Univ. of East London, UK
Abstract :
This paper is concerned with the subject of creativity and innovation specifically seeking to establish a multi-directional understanding of what creativity and innovation are, how they can be managed and enhanced to best support the organisation/company in the new economy. Additionally, the style of corporate culture best suited to nurturing the creative process has been studied including those factors adversely impacting it.
Keywords :
innovation management; corporate culture; creativity; creativity management; innovation management; multi-directional understanding; multinational company; Art; Companies; Costs; Cultural differences; Employment; Innovation management; Modems; Profitability; Technological innovation; Testing;
Conference_Titel :
Engineering Management Conference, 2002. IEMC '02. 2002 IEEE International
Print_ISBN :
0-7803-7385-5
DOI :
10.1109/IEMC.2002.1038405
