DocumentCode
393400
Title
Automatic marketing information system sensing customers´ eye movements
Author
Hongo, Hitoshi ; Tominaga, Masafumi ; Ishii, Yohei ; Niwa, Yoshinon ; Yamamo, K.
Author_Institution
HOIP, Softopia Japan/JST, Gifu, Japan
Volume
1
fYear
2002
fDate
5-7 Aug. 2002
Firstpage
1
Abstract
This paper describes a system that detects the gaze points of customers looking at advertisements that have been presented on a monitor for marketing research. The proposed system detects the gaze points without restriction of customers using multiple cameras attached with each target. Using our system, the target that the customers were gazing at could be estimated, and the ratio of gaze points is countable for each advertisement.
Keywords
computer vision; face recognition; marketing data processing; advertisements; consumer behavior; customer attention; customer eye movement sensing; face detection; gaze detection; gazed target detection; marketing information system; marketing research; Advertising; Cameras; Computer vision; Consumer behavior; Face detection; Feedback; Information systems; Monitoring; Production planning; Surveillance;
fLanguage
English
Publisher
ieee
Conference_Titel
SICE 2002. Proceedings of the 41st SICE Annual Conference
Print_ISBN
0-7803-7631-5
Type
conf
DOI
10.1109/SICE.2002.1195169
Filename
1195169
Link To Document