Behavioral Targeting: A European Legal Perspective

Author

Zuiderveen Borgesius, Frederik

Author_Institution

Univ. of Amsterdam, Amsterdam, Netherlands

Volume

11

Issue

1

fYear

2013

fDate

Jan.-Feb. 2013

Firstpage

82

Lastpage

85

Abstract

Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don´t want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.

Keywords

Internet; Web sites; advertising; consumer behaviour; government policies; Do Not Track standard; European law; European policy developments; Internet; World Wide Web Consortium; behavioral targeting; behaviorally targeted advertising; online profiling; personal information; Behavioral science; Consumer behavior; Consumer protection; Market opportunities; Marketing and sales; Targeting; Do Not Track; behavioral targeting; cookie; data protection; law; personal data; privacy; profiling;

fLanguage

English

Journal_Title

Security & Privacy, IEEE

Publisher

ieee

ISSN

1540-7993

Type

jour

DOI

10.1109/MSP.2013.5

Filename

6427813