Title :
Study and development of CRM information system for small and medium businesses
Author :
Salahi, A. ; Fakhry, Hussein H.
Author_Institution :
Al-Gurair Univ., Dubai, United Arab Emirates
Abstract :
Companies are realizing that one of the necessary components of an effective business model is customer relationship management (CRM) strategy and its associated information system. This work presents a modified CRM information system for small and medium size businesses. Also, the paper examines the impact of applying CRM strategies on business entities. The developed CRM is tested at a real example of medium size business entity.
Keywords :
customer relationship management; management information systems; small-to-medium enterprises; strategic planning; CRM information system development; CRM strategy; business entity; business model; customer relationship management; small-medium size business; Business; Companies; Customer relationship management; Educational institutions; Information systems; Management information systems; Marketing and sales; Switches; Unified modeling language; World Wide Web;
Conference_Titel :
Information and Communication Technologies: From Theory to Applications, 2004. Proceedings. 2004 International Conference on
Print_ISBN :
0-7803-8482-2
DOI :
10.1109/ICTTA.2004.1307852
