DocumentCode
416464
Title
Analysis of visual information recognition in Web site viewing
Author
Ishikawa, Takao ; Kobayashi, Kazuyuki ; Watanabe, Kajiro
Author_Institution
Dept. of Syst. & Control Eng., Hosei Univ., Tokyo, Japan
Volume
1
fYear
2003
fDate
4-6 Aug. 2003
Firstpage
58
Abstract
For Internet advertisements, it is important to know which area of the screen is most suitable for contents to be easily recognized by users. The purpose of this study was to analyze the difference between users´ watching areas for a given Web site. In order to analyze users´ viewing areas, we used an eye-mark recorder measuring viewpoint behavior.
Keywords
CCD image sensors; Internet; Web sites; advertising data processing; user interfaces; Internet advertisements; Web site; eye-mark recorder measuring viewpoint behavior; visual information recognition;
fLanguage
English
Publisher
ieee
Conference_Titel
SICE 2003 Annual Conference
Conference_Location
Fukui, Japan
Print_ISBN
0-7803-8352-4
Type
conf
Filename
1323314
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