• DocumentCode
    423124
  • Title

    Discovering Web usage patterns by mining cross-transaction association rules

  • Author

    Chen, Jian ; Yin, Jian ; Tung, Anthony K H ; Liu, Bin

  • Author_Institution
    Dept. of Comput. Sci., Zhongshan Univ., Guangzhou, China
  • Volume
    5
  • fYear
    2004
  • fDate
    26-29 Aug. 2004
  • Firstpage
    2655
  • Abstract
    Web usage mining is the application of data mining techniques to large Web log databases in order to extract usage patterns. However, most of the previous studies on usage patterns discovery just focus on mining intra-transaction associations, i.e., the associations among items within the same user transaction. A cross-transaction association rule describes the association relationships among different user transactions. In this paper, the closure property of frequent itemsets is used to mining cross-transaction association rules from Web log databases. An approach and algorithmic framework beads on it is designed and analyzed.
  • Keywords
    Web sites; data mining; Web log databases; Web usage pattern discovery; cross transaction association rules; data mining techniques; intra transaction association rules; Algorithm design and analysis; Application software; Association rules; Computer science; Data mining; Drives; Electronic mail; Itemsets; Pattern analysis; Transaction databases;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Machine Learning and Cybernetics, 2004. Proceedings of 2004 International Conference on
  • Print_ISBN
    0-7803-8403-2
  • Type

    conf

  • DOI
    10.1109/ICMLC.2004.1378232
  • Filename
    1378232