DocumentCode
423124
Title
Discovering Web usage patterns by mining cross-transaction association rules
Author
Chen, Jian ; Yin, Jian ; Tung, Anthony K H ; Liu, Bin
Author_Institution
Dept. of Comput. Sci., Zhongshan Univ., Guangzhou, China
Volume
5
fYear
2004
fDate
26-29 Aug. 2004
Firstpage
2655
Abstract
Web usage mining is the application of data mining techniques to large Web log databases in order to extract usage patterns. However, most of the previous studies on usage patterns discovery just focus on mining intra-transaction associations, i.e., the associations among items within the same user transaction. A cross-transaction association rule describes the association relationships among different user transactions. In this paper, the closure property of frequent itemsets is used to mining cross-transaction association rules from Web log databases. An approach and algorithmic framework beads on it is designed and analyzed.
Keywords
Web sites; data mining; Web log databases; Web usage pattern discovery; cross transaction association rules; data mining techniques; intra transaction association rules; Algorithm design and analysis; Application software; Association rules; Computer science; Data mining; Drives; Electronic mail; Itemsets; Pattern analysis; Transaction databases;
fLanguage
English
Publisher
ieee
Conference_Titel
Machine Learning and Cybernetics, 2004. Proceedings of 2004 International Conference on
Print_ISBN
0-7803-8403-2
Type
conf
DOI
10.1109/ICMLC.2004.1378232
Filename
1378232
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