Title :
Targeting market selection based-on fuzzy preference relation
Author :
Li, Xiang ; Niu, Ya-Ping ; Yang, Shu-Xia
Author_Institution :
Sch. of Bus. Adm., North China Electr. Power Univ., Beijing, China
Abstract :
The selection of targeting market is the foundation of establishing the marketing strategy, the premise of optimizing resource assignment, and the guarantee of improving the enterprise´s economic benefit. The paper discusses the feasibility of selecting the targeting market by using the fuzzy theory and the selecting method for targeting market based on fuzzy preference relation. Moreover, it studies the advantages and disadvantages of the method. At the last part of the paper, it gives an example calculated with this method.
Keywords :
fuzzy set theory; marketing; optimisation; fuzzy preference relation; fuzzy theory; market targeting selection; resource assignment optimization; Cybernetics; Fuzzy sets; Humans; Machine learning; Marketing and sales; Mathematics; Modems; Power generation economics;
Conference_Titel :
Machine Learning and Cybernetics, 2004. Proceedings of 2004 International Conference on
Print_ISBN :
0-7803-8403-2
DOI :
10.1109/ICMLC.2004.1382202
