Abstract :
Online user reviews are displacing professional criticism. Can we trust them? Reviews by the users of popular e-commerce sites such as Amazon.com can often be the determining factor in whether a sale is made. A professor of science and technology studies in Cornell University\´s sociology department, Trevor Pinch, has been probing the reliability of these reviews. He talked with Steven Cherry about them for IEEE Spectrum\´s podcast series, "Techwise Conversations."