DocumentCode
427536
Title
Present state of Kansei engineering in Japan
Author
Nagasawa, Shinya
Author_Institution
Graduate Sch. of Asia-Pacific Studies, Waseda Univ., Tokyo, Japan
Volume
1
fYear
2004
fDate
10-13 Oct. 2004
Firstpage
333
Abstract
Regarding products and services, feelings and Kansei of humans are more often considered. Manufacturers analyze and grasp Kansei of users and adapt functions and specifications of products to Kansei. In this work, the Kansei and business are discussed. Especially while referring to Kansei itself, and their recent trends, the author took a general view of them in relation to sensory evaluation, from the viewpoints of the author.
Keywords
commerce; management; marketing; Kansei engineering; business; management; marketing; Companies; Current measurement; Dictionaries; Heart; Humans; Manufacturing; Marketing management; Mirrors; Product design; Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Systems, Man and Cybernetics, 2004 IEEE International Conference on
ISSN
1062-922X
Print_ISBN
0-7803-8566-7
Type
conf
DOI
10.1109/ICSMC.2004.1398319
Filename
1398319
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