Title :
Present state of Kansei engineering in Japan
Author :
Nagasawa, Shinya
Author_Institution :
Graduate Sch. of Asia-Pacific Studies, Waseda Univ., Tokyo, Japan
Abstract :
Regarding products and services, feelings and Kansei of humans are more often considered. Manufacturers analyze and grasp Kansei of users and adapt functions and specifications of products to Kansei. In this work, the Kansei and business are discussed. Especially while referring to Kansei itself, and their recent trends, the author took a general view of them in relation to sensory evaluation, from the viewpoints of the author.
Keywords :
commerce; management; marketing; Kansei engineering; business; management; marketing; Companies; Current measurement; Dictionaries; Heart; Humans; Manufacturing; Marketing management; Mirrors; Product design; Psychology;
Conference_Titel :
Systems, Man and Cybernetics, 2004 IEEE International Conference on
Print_ISBN :
0-7803-8566-7
DOI :
10.1109/ICSMC.2004.1398319
