Title :
An entrepreneur´s dilemma: to SWOT or not to SWOT
Author :
Chaanakya, A.D. ; Narasimhalu, A.D.
Author_Institution :
Barclays Capital, Singapore
Abstract :
This work presents an updated and revised model for evaluating companies using a ´snapshot´ analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis.
Keywords :
innovation management; organisational aspects; entrepreneurs; snapshot analysis; strengths, weaknesses, opportunities, and threat; Companies; Competitive intelligence; Humans; Information analysis; Information management; Innovation management; Management information systems; Remuneration; Standards organizations; Technological innovation;
Conference_Titel :
Engineering Management Conference, 2004. Proceedings. 2004 IEEE International
Print_ISBN :
0-7803-8519-5
DOI :
10.1109/IEMC.2004.1407077
