Searching for the firm´s sustainable competitive advantage by a new approach: the resource and integration-based view (RIBV) of the firm

The nature of the firm\´s strategy is to pursue the firm\´s rent, which is the goal of the firm\´s sustainable competitive advantage. The traditional neoclassical economics and RBV studied the derivation of the firm\´s rent from one aspect. The former thinks rent stems from an imperfectly competitive market structure, and the latter thinks it is resource heterogeneity. This paper suggests that the core of "rent"(or SCA) of the enterprise stems not only from "heterogeneity resources" but also the "integration" of "heterogeneity resources" and other resources in the enterprise. Based on the study of integration mechanism by economics and management methods, this paper suggests the enterprise rent\´s differential under the integration and nonintegration condition.