Technology strategy - a powerful instrument to generate and sustain competitive advantage in power microelectronics

In today´s competitive market where technology is developed at an accelerating pace and customers and markets´ needs are constantly changing, the ability of a company to generate and sustain competitive advantage has become a matter of increasing importance. Moreover, generating competitive advantage is no longer sufficient to guarantee success. Therefore, companies are in a continuous search for new techniques that enables them to gain and sustain advantage over their competitors. This paper attempts to provide an understanding of technology strategy in the process of generating and sustaining competitive advantage. A new model of technology strategy in power microelectronics is also presented.