Management of technological changes and innovations as a core competence

As more and more companies decide to develop an innovation corporate policy, but it seems to remain in a non systemic analysis. A theoretical framework of competence-based total innovation management is put forward in this paper. This framework mainly draws on three distinct areas of recent research: innovation theory, competence theory of company and complexity theory. Total innovation management is the set of reinvention and management of innovation value network that dynamically integrates conception, strategy, technology (including IT), structure, process, culture and people at all the levels of organization in order to enhance innovation competence of company, create value for stakeholders and sustain competitive advantage. It is a journey heightening competence of company, not a destination of company. It is concluded that it is only through total innovation management and technological changes that companies can hope to create sustainable business success through successive rainstorm of creative destruction in a turbulent and changing world.