Title :
How Corporate Entrepreneurship Impacts Market Performance: a Disaggregated Approach Based on Evidence from China
Author :
Zhang, Xiao ; Wang, Yonggui ; Yang, Zhong ; Wang, QingXiao
Author_Institution :
Bus. Sch., Nanjing Univ.
Abstract :
The study is to identify the key dimensions of corporate entrepreneurship and examine, by using a disaggregated approach, how they may exert differentiated driving forces on marketing performance of a firm. Furthermore, it explores the mediating role of marketing capability in the above driving process
Keywords :
innovation management; marketing; organisational aspects; risk analysis; China; corporate entrepreneurship; differentiated driving forces; disaggregated approach; marketing capability; marketing performance; Bridges; Business communication; Cultural differences; Humans; Innovation management; Marketing management; Technological innovation; Technology management; Testing; Textile industry; Corporate Entrepreneurship; Marketing Capability; Marketing Performance;
Conference_Titel :
Management of Innovation and Technology, 2006 IEEE International Conference on
Conference_Location :
Singapore, China
Print_ISBN :
1-4244-0147-X
Electronic_ISBN :
1-4244-0148-8
DOI :
10.1109/ICMIT.2006.262242
