Title :
Patterns of innovation and protection activities within service companies; Results from a German study on service-intensive companies and lessons learned for emerging Asian markets
Author :
Hipp, Christiane B. ; Herstatt, Cornelius
Author_Institution :
Brandenburg Univ. of Technol. Cottbus
Abstract :
There is an increasing number of researchers conducting empirical and theoretical investigations to better understand innovation and protection activities of service companies. In fact, previous analyses reveal that the protection topic is difficult to study, particularly when using traditional measurement concepts like patents. Thus, a different analytical conceptual frame has been developed in order to investigate deeper knowledge about service innovation protection and corporate strategic behaviors
Keywords :
innovation management; patents; service industries; Asian markets; German study; corporate strategic behaviors; innovation activity; intellectual property management; protection activity; protection strategy patents; service-intensive companies; Business; Environmental economics; Ethics; Intellectual property; Investments; Manufacturing; Protection; Research and development; Technological innovation; Trademarks;
Conference_Titel :
Management of Innovation and Technology, 2006 IEEE International Conference on
Conference_Location :
Singapore, China
Print_ISBN :
1-4244-0147-X
Electronic_ISBN :
1-4244-0148-8
DOI :
10.1109/ICMIT.2006.262180